tutor2u | Coca Cola enters the milk market

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Coca Cola enters the milk market

Geoff Riley

26th November 2014

Is this a Red Bull moment for the US milk industry? Coca Cola is looking to break into the retail milk market with a new product branded Fairlife that contains more protein and less sugar but will be priced at twice the anchor price for milk in the USA. According to the article, half of American adults do not drink milk ... can some of them be prompted to do so with a product in a different price league?

Read: http://www.theguardian.com/business/2014/nov/25/co...

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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