Coca Cola enters the milk market

Is this a Red Bull moment for the US milk industry? Coca Cola is looking to break into the retail milk market with a new product branded Fairlife that contains more protein and less sugar but will be priced at twice the anchor price for milk in the USA. According to the article, half of American adults do not drink milk ... can some of them be prompted to do so with a product in a different price league?

Read: http://www.theguardian.com/business/2014/nov/25/co...