Live revision! Join us for our free exam revision livestreams Watch now

In the News

Creative Destruction & TV Viewing

Jonny Clark

26th January 2016

It won't be a surprise to many students that the relevance of the internet and its content is now becoming greater than TV (click here for an article on the change). It's a really good example of creative destruction - how a change in technology alters consumption patterns and starts to make the demand for a previously popular product to start to wain.

Here, Robert Kyncl, Chief Business Officer at Youtube, explains how and why this is happening but does also state that current forms of media (such as TV) will survive but needs to adapt.

Jonny Clark

Jon Clark has been teaching economics and business studies for over 25 years primarily in the Further Education sector. Before joining tutor2u, he was a senior manager at South Cheshire College in Crewe.

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.