Creative Destruction & TV Viewing

It won't be a surprise to many students that the relevance of the internet and its content is now becoming greater than TV (click here for an article on the change). It's a really good example of creative destruction - how a change in technology alters consumption patterns and starts to make the demand for a previously popular product to start to wain.

Here, Robert Kyncl, Chief Business Officer at Youtube, explains how and why this is happening but does also state that current forms of media (such as TV) will survive but needs to adapt.