Brazilian coffee farmers look to move up market

Development economics students - please read this article! A group of Brazilian farmers are trying to make their product less vulnerable to volatile global coffee prices by taking their coffee up market and developing a premium brand. It is a classic but timely tale of the importance of value added in raising revenues from the output of a key agricultural sector and a great contextual example to use when discussing the Prebisch Singer hypothesis, terms of trade and many other development issues.