Businesses can achieve added value in several ways, including:

• Differentiation: Offering unique or differentiated products or services that provide additional value to customers beyond the core product or service.
• Innovation: Introducing new or improved products or services that offer customers additional benefits or features.
• Customer service: Providing excellent customer service can add value by creating a positive experience and building customer loyalty.
• Branding: Creating a strong brand can add value by differentiating the business from competitors and creating a positive image in the minds of consumers.
• Pricing strategy: Using pricing strategies such as bundling, discounts, or loyalty programs can create added value for customers.