Would you pay more for your coffee if you knew exactly where it came from and how it got to you? https://t.co/7hpCWZ62aT pic.twitter.com/DyUpubb02E

— BBC Business (@BBCBusiness) December 28, 2017

It is the source of income for nearly 26 million farmers in over 50 developing economies, but 70 percent of coffee demand comes from high- income countries. Most of the value added of coffee sold also accrues to high-income countries. More and more coffee growers are investing in efforts to differentiate their offering from generic coffee, adopt- ing their own branding strategies. In addition, some coffee-producing countries are actively pursuing the branding of coffees originating from their countries in overseas markets, while associations of coffee growers and other entities have been seeking IP rights to protect their brand assets in key consumer markets – such as the Juan Valdez brand from Colombia and the Jamaican Blue Mountain Coffee label

World Intellectual Property Report 2017

Do you wonder why your #flatwhite may cost up to £3 at your local speciality coffee house? We pay a fair price for the beans. We support our #coffee growers in other ways too (education, health) All the while sourcing the best tasting coffee for you https://t.co/XPx9t0aWHG

— Coffee On The Crescent (@coffeepilgrimuk) December 28, 2017