CSR: How changing coffee tastes are helping farmers | tutor2u Business
Topic updates

CSR: How changing coffee tastes are helping farmers

CSR gold! BBC News explores the rise of ethical coffee brewing as more consumers become concerned about the provenance of their morning drink.

Would you pay more for your coffee if you knew exactly where it came from? 

The report encourages us to think of the value added at each stage of the manufacturing supply chain. It draws on new research on intellectual property published in the World Intellectual Property Report 2017 entitled "Intangible Capital in Global Value Chains."

To quote directly from the report:

It is the source of income for nearly 26 million farmers in over 50 developing economies, but 70 percent of coffee demand comes from high- income countries. Most of the value added of coffee sold also accrues to high-income countries.More and more coffee growers are investing in efforts to differentiate their offering from generic coffee, adopt- ing their own branding strategies. In addition, some coffee-producing countries are actively pursuing the branding of coffees originating from their countries in overseas markets, while associations of coffee growers and other entities have been seeking IP rights to protect their brand assets in key consumer markets – such as the Juan Valdez brand from Colombia and the Jamaican Blue Mountain Coffee label

World Intellectual Property Report 2017

Subscribe to email updates from the tutor2u Business

Join 1000s of fellow Business teachers and students all getting the tutor2u Business team's latest resources and support delivered fresh in their inbox every morning.

You can also follow @tutor2uBusiness on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.

Popular Content

Teaching Vacancies

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u

A New Home for tutor2u Resources

We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores.

For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

Simply add the required resources to your cart, checkout using the usual options and your resources will be available to access immediately via your mytutor2u account.