UK0,M<$b@mevgɦmJ8s =-bU#b5')byiDz)%2.&_NKpGtJ|QGdr:>Fj0rA ؞F&!| 4`,mz3[
Study notes

Mission Statements and Business Objectives

  • Levels: AS, A Level, IB
  • Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC

The mission of a business is the overriding goal of the business and the reason for its existence. A mission provides a strategic perspective for the business and a vision for the future.

Relationship Between Mission and Objectives

An effective mission statement:

  • Differentiates the business from its competitors
  • Defines the markets or business in which the business wants to operate
  • Is relevant to all major stakeholders - not just shareholders and managers
  • Excites, inspires, motivates & guides – particularly important for employees

Mission statements are often criticised because they are:

  • Not always supported by actions of the business
  • Often too vague and general or merely statements of the obvious
  • Viewed as a public relations exercise
  • Sometimes regarded cynically by employees
  • Not supported wholeheartedly by senior management
Introduction to Mission Statements

Subscribe to email updates from tutor2u Business

Join 1000s of fellow Business teachers and students all getting the tutor2u Business team's latest resources and support delivered fresh in their inbox every morning.

You can also follow @tutor2uBusiness on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.

Job board

Teacher of Business (with some Economics)

Immanuel College, Bushey, Herts


Teaching Vacancies


Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u