Simulation

Latte Loyalty (CRM) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Last updated 2 Jun 2026

A highly relevant CRM simulation that moves students beyond “marketing means advertising”.

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ABOUT THIS SIMULATION

In Latte Loyalty, students take charge of the new Customer Relationship Management (CRM) system for The Blend Café. Over a six-month period, they make strategic decisions to grow the business. Students must balance attracting new customers (acquisition) with keeping regulars happy (retention), all while managing new sales leads and opportunities. They use the CRM data to launch loyalty schemes, run targeted marketing, and follow up on sales, seeing firsthand how their choices impact key metrics like revenue, customer numbers, and satisfaction.

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