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Customer relationship management (CRM)

A strategy for managing a firm's relationships and interactions with its customers.

Latte Loyalty (CRM) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Simulation
Customers

Study Notes
Customer Service (Revision Presentation)

Teaching PowerPoints
Technology & Marketing Decision Making

Topic Videos
2017's worst customer service errors

12th December 2017