Long-term Strategy Eats Fashion for Lunch | tutor2u Business

A superb video here from the FT which explores how fashions come and go in business - and never more so than with business strategy.

There is so much in the video that is useful for teaching business strategy. Core concepts explored briefly include:

  • Conglomerates & diversification
  • Business focus (Porter's generic strategies)
  • Business re-engineering
  • Outsourcing
  • Off-shoring & reshoring

The video ends with a key point. What is it about long-term business successes like John Lewis Partnership and M&S that has seen them overcome changing fashions in strategic choice and direction?

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