Topic Videos
Strategic Drift
- Level:
- A-Level
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 25 Feb 2018
The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates.
Over the years many market-leading businesses have suffered from strategic drift and lost their way. Some have recovered through a change of strategy; others not! This revision video outlines the concept.
You might also like
An Introduction to Business Strategy
Study Notes
External Environment: Introduction (GCSE)
Study Notes
The Problems at McDonald's - From the Inside
17th September 2015
Ansoff Matrix Revision Quiz
Quizzes & Activities
Long-term Strategy Eats Fashion for Lunch
20th November 2015
External Environment (Introduction)
Quizzes & Activities