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Topic Videos

Strategic Drift

Level:
A-Level
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 25 Feb 2018

The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates.

Over the years many market-leading businesses have suffered from strategic drift and lost their way. Some have recovered through a change of strategy; others not!  This revision video outlines the concept.

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