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Student Videos

Strategic Drift

A Level
AQA, Edexcel, OCR, IB, Eduqas, WJEC

The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates. 

Over the years many market-leading businesses have suffered from strategic drift and lost their way. Some have recovered through a change of strategy; others not!  This revision video outlines the concept.

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