Grade Booster student workshops are back in cinemas for 2022. Learn more

Business

Student Videos

Strategic Drift

Level:
A Level
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

The concept of strategic drift attempts to explain why the strategy of a business loses touch with the dynamic external environment in which it operates. 

Over the years many market-leading businesses have suffered from strategic drift and lost their way. Some have recovered through a change of strategy; others not!  This revision video outlines the concept.

Boston House,
214 High Street,
Boston Spa,
West Yorkshire,
LS23 6AD

Tel: +44 0844 800 0085

© 2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.