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Change in strategic focus for Uber

Jim Riley

27th August 2018

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A change in strategic direction for Uber: in part because of changes in its external environment (legal & regulatory). But, also because of the pressure from investors to improve financial performance (i.e. curtail huge losses) ahead of a possible stock market listing. Will Uber lose strategic focus as a consequence?

Read: Uber to focus on bikes over cars (BBC news)

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.