Grade Booster exam workshops for 2024. Join us in to Birmingham, Bristol, Leeds, London, Manchester and Newcastle Book now

Blog

Starbucks – technology to order your coffee, but never to serve it

Michael Albanese

7th April 2014

Following on from Jim's blog updating us on Starbucks strategy, here is another great 4 minute CNN video interview with Howard Schultz in which he talks about his app that allows customers to order on-line. The factors leading to this are the rise in internet shopping and subsequent reduction in footfall in shopping centres, but will online-ordering reduce the impact of this? Schultz talks about the need for all retail businesses to completely transform the way they do business, and as always, Starbucks seem to be ahead of the curve.

He explains the benefit of technology and data to help him better meet the needs of the customers (and ultimately shareholders), but is adamant that robots will never serve the coffee as this will detract from the customer experience instead of enhance it.

Another gem of a video that covers strategic planning, innovation, technology and customer service.

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.