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Starbucks aims to go venti in China!

Geoff Riley

5th December 2017

The FT reports on a new 30,000 square foot coffee roastery that Starbucks is building in China. As per capita incomes rise, Starbucks has one eye on a major prize, namely capturing sales from China's fast-growing emerging middle class of consumers.

In 2017, there were 1,540 company-operated Starbucks stores in China - a mix of company-operated stores and licensed stores.

Starbucks makes a big bet on China

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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