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Organic Growth Strategies for Success - Low-Cost Focus Pays for Pure Gym

Jim Riley

30th March 2015

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In just six years, low-cost gym operator has grown from a start-up in Leeds to becoming the UK's leading gym operator with over 500,000 members. This is a stunning example of how a low-cost, strategy of focus can win in a highly competitive and fragmented market.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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