In the News

Keeping Up with the Burgers

Geoff Riley

2nd July 2017

This BBC Radio 4 In Business programme looks at how McDonalds is responding to changes in consumer preferences for fast food. It is going through a ten year revamp including table service, higher grade burgers and store revamps.

The business sources beef from over 17,000 farmers in the UK - traceability or provenance is increasingly important for customers. Re-making the image of the business is a long term strategy and undergone in the face of growing intense competition in the sector.

The UK burger bar market is estimated to be worth £3.28b in 2016 according to Mintel, up 22% from £2.7b in 2011. Sales of more expensive gourmet burgers from outlets such as Five Guys have been climbing strongly.

UberEats is launching trials of McDelivery service in parts of London, Nottingham and Leeds.

Read: BBC News: How the 'better burger' is taking over the world

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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