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Iconic Ikea

Penny Brooks

6th June 2017

Not many businesses become so well known that they can become the basis for another business's a spoof ad.

For a break from the nitty gritty of revision, have a look at this video - and contemplate the business history and strategies that make it work.

Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

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