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Howard Schultz Steps Down as CEO of Starbucks

Jim Riley

3rd January 2017

Farewell to one of our favourite CEOs - Howard Schultz - who is stepping down as CEO of Starbucks from April 2017.

However, unlike in 2000 when Howard Schultz last left the company, this time he is staying around.

Schultz will remain as Chairman of Starbucks Inc. He will also lead a separate investment by Starbucks in developing a new premium chain of coffee shops - The Roastery - where prices may be around 3-4x those in the typical Starbucks store. This plays well to Schultz's entrepreneurial skills.

Schultz is passing the CEO role onto a close friend Kevin Johnson. The two of them have worked closely together for several years and are said to have "co-authored" Starbucks' existing long-term business strategy.

The interview with Schultz and Johnson below is well worth a watch. It's packed with great business strategy terminology.

Howard Schultz Steps Down as CEO of Starbucks

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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