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In the News

Grocery Store Wars: Episode VIII – Amazonian Alliance

Michael Albanese

1st March 2016

In a galaxy not too far away, the fight between supermarkets intensifies, with news yesterday that Morrisons will be supplying Amazon Prime customers with 100s of fresh and frozen products, with delivery times between one and two hours! The deal has given Morrisons’ share price a 5.9% lift, and one can’t help but think that forging and alliance with the American giant is a wise strategic move in such a competitive, complex and ever-changing market.

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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