In the News
Grocery Store Wars: Episode VIII – Amazonian Alliance
1st March 2016
In a galaxy not too far away, the fight between supermarkets
intensifies, with news yesterday that Morrisons will be supplying Amazon Prime customers
with 100s of fresh and frozen products, with delivery times between one and two
hours! The deal has given Morrisons’ share price a 5.9% lift, and one can’t
help but think that forging and alliance with the American giant is a wise
strategic move in such a competitive, complex and ever-changing market.
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Market Segmentation
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