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Quorn's Bigger Slice of the Market | Activity | AQA A-Level Business (2026) Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 22 Jun 2026

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This activity on Quorn develops calculations of market growth and market share, alongside analysis of strategies for gaining share and reasons behind meat-free market expansion.

Students use illustrative sales data for Quorn and the UK meat-free market to calculate annual market growth and Quorn’s current market share. They then explain how the business could increase its share through actions such as product development, pricing, promotion, quality improvements or wider distribution. The final task asks students to suggest why demand for meat-free products is rising, considering environmental concerns, health, changing diets and the increased availability and quality of alternatives.

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