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Exploiting the E-commerce Opportunity Overseas - the Importance of Localisation

Jim Riley

22nd November 2015

Localisation - adapting the marketing mix to reflect the needs and wants of local customers - is a key factor in the success (or otherwise) of businesses wanting to succeed in international markets. And this is particularly true in the case of e-commerce.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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