structural characteristics of a marketing-orientated business
A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics become apparent in the business.
These are summarised in the table below:
| Business Function | Activities |
|
Identifying customer/consumer needs and wants |
Marketing research |
|
Developing products to meet customer/consumer needs
and wants |
Research and development Production |
|
Deciding on the value of the product to customers |
Pricing (sales and marketing department) |
|
Making the product available to customers at the right
time and place |
Distribution |
Informing customers/consumers of the existence of
the product and persuading them to buy it |
Promotion |
You should expect to see all the above activities well-established in a business that is marketing-orientated.
Search tutor2u...
tutor2u Home Page | Online Store | Contact Us | About tutor2u | Copyright Info | Your Privacy | Terms of Use
Working with Our Strategic Partners Zondle - Games for Learning | Sapphire Education | Vue Cinemas Boston House | 214 High Street | Boston Spa | West Yorkshire | LS23 6AD | Tel +44 0844 800 0085 | Fax +44 01937 529236 Company Registration Number: 04489574 | VAT Reg No 816865400 tutor2u is proud to sponsor TABS Cricket Club and the Wetherby Junior Cricket League as part of our commitment to encourage participation in local junior sport
|
