Valid research reveals a true picture. Data that is high in validity tends to be qualitative and is often described as "rich". It seeks to provide the researcher with verstehen - a deep, true understanding of their research object. Validity can be undermined by the use of closed questions which limit respondents' answers and also by the Hawthorne Effect that means that people don't behave in a way that is true to life.
Are You Ready for the Release of the 2021 Census Data?
19th September 2022
Qualitative Research Methods (Online Lesson)
How coronavirus charts can mislead us
7th May 2020
Research Methods - "Card Drop" activity
Quizzes & Activities