Cults as a typology was created by Wallis (1976) which identifies the unique characteristics of this religious organisation. A cult is descried to possess belief systems that do not usually involve a God or gods and often will tolerate and accept alternative belief systems. However, many cults lack clear guidelines and demands of followers due to the poor structure many possess. The followers of the cult are often seen as customers buying a product to help enrich their lives or enhance their spirituality.