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Would you pay to follow an influencer?

Sarah Best

1st October 2020

Influencers who have channels on platforms such as YouTube and TikTok are creating membership clubs to create steady streams of income.

Partly as a result of the coronavirus, some content creators have seen a hit to their advertising revenue and so are creating new ways to make money and still keep their followers. For example, Logan Paul has over 22 million fans and for his 'Maverick Club', members can pay $20 for access to exclusive content and have opportunities to win prizes.

This article could be used for The Media unit (social networks).

Sarah Best

Sarah is a passionate full-time Head of Sociology and Psychology and has worked in a variety in schools in the UK, and she is currently working in a British international school. She is keen to develop and boost the profile of both subjects.

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