Example Answer for Question 15 Paper 1: AS Psychology, June 2017 (AQA)

Section C - Attachment

15 RM [4 marks]

Suggested Answer: One difference between qualitative and quantitative data is that quantitative data refers to numerical data (e.g. the number of words recalled), whereas qualitative data refers to non-numerical data (e.g. a person’s thoughts and feelings).

The second difference between qualitative and quantitative data is the ease of analysis. Quantitative data is typically analysed using descriptive statistics and statistical tests that enable psychologists to draw conclusions, whereas qualitative data is more difficult to analyse, as psychologists are required to explore non-numerical data looking for themes in order to draw conclusions. 

Please Note: These answers have been produced without the knowledge of the mark scheme and merely reflect my attempt at producing a model answer on the day of the exam.