Choice overload | Topics | tutor2u Economics

A situation in which someone is faced with too many choices or options. The outcome is likely to be one of the following:

Greater application of simple, straight-forward heuristics, resulting in a less-than-optimal outcome
Greater unhappiness / stress in the decision-maker
Greater chance of going with the default option
Greater chance of choice deferral i.e. being so overwhelmed that no decision is made at all
Greater chance of bounded self-control as decision fatigue kicks i

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