In 2015, Octopus Energy was just another new name in the UK energy market. Fast forward to the end of 2024, and it’s overtaken British Gas with a 24% market share! How? Through smart tech, customer-first innovation, and bold acquisitions—including the huge takeover of Shell Energy's UK household supply and Bulb Energy’s customer base.

This video explores how Octopus used economies of scale, dynamic pricing, and clever tariff design (like Agile Octopus and Octopus Go) to revolutionize the energy sector. We’ll also look at the case for zonal pricing and how economic concepts like market structure, competition, and innovation are shaping the energy market today.

Perfect for A Level, IB, and GCSE Economics students and teachers—especially if you're aiming for top grades in 2025!