Red Bull sells 8 billion cars a year but manufactures none of them
Red Bull sells eight billion cans of their energy drinks each year but it doesn't manufacture any drinks at all!
It outsources 100% of their manufacturing and in essence is purely a marketing company. Production is outsourced to Rauch, an Austrian bottler. Red Bull is the market leader in what is a $50 billion energy drink market.
This thread from Trung Phan is remarkable and provides some superb insights into the nature of the business. Please do have a look!