Topic updates
Red Bull sells 8 billion cars a year but manufactures none of them
![](https://tutor2u-net.imgix.net/user-photos/gbr_profile.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
24th December 2021
Red Bull sells eight billion cans of their energy drinks each year but it doesn't manufacture any drinks at all!
![](https://tutor2u-net.imgix.net/subjects/economics/statistic_id275169_global-revenue-of-red-bull-2011-2020.png?auto=compress%2Cformat&fit=clip&q=80&w=800)
It outsources 100% of their manufacturing and in essence is purely a marketing company. Production is outsourced to Rauch, an Austrian bottler. Red Bull is the market leader in what is a $50 billion energy drink market.
This thread from Trung Phan is remarkable and provides some superb insights into the nature of the business. Please do have a look!
1/ Red Bull. Everyone's favorite concoction of sugar, B-vitamins, taurine and caffeine.
— Trung Phan 🇨🇦 (@TrungTPhan) December 23, 2021
Today, it sells ~8B cans a year and is the market leader in what is a $50B+ energy drink market.
So, how is it *only* a marketing company? pic.twitter.com/2ksnGKJOw0
![](https://tutor2u-net.imgix.net/subjects/economics/statistic_id275163_red-bulls-number-of-cans-sold-worldwide-2011-2020.png?auto=compress%2Cformat&fit=clip&q=80&w=800)
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