Topic updates
How technology tries to hack your brain
30th November 2017
The distraction and the emotion of the attention economy is explored in this superb video from David Grossman of BBC Newsnight.
The video discusses some of the techniques used by digital giants such as Facebook and Twitter to keep people glued to their screens and therefore maximise the potential from advertising revenue. An excellent primer on some aspects of behavioural economics including loss aversion and the choices we make in hot and cold emotional states.
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
You might also like
Behavioural Economics (Quizlet Revision Activity)
Quizzes & Activities
Behavioural Economics - Clear The Deck Key Term Knowledge Activity
Quizzes & Activities
Essay on Advertising and Economic Welfare
Exam Support
Behavioural Economics - What is Loss Aversion?
Topic Videos
Behavioural and Neo-Classical Economics (Revision Essay Plan)
Practice Exam Questions
Behavioural Theory in Action (Behavioural Economics)
Topic Videos