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How Gregg's vegan sausage roll stormed social media

Graham Watson

15th January 2019

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This is both economic - you might look at consumer choice, and the impact of marketing on price elasticity of demand, and Business Management, indicating the importance of skilled marketing. The marketing team at Greggs have played a blinder over the introduction of their vegan sausage rolls, with the ire of Piers Morgan helping sales.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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