CMA launches probe into prices of baby formula

The Competition and Markets Authority has been investigating supermarket pricing during the cost of living crisis, specifically with reference to ten categories of good and discovered that three quarters of branded goods have seen increases in profits.

The largest increases appears to have been in the market for baby formula, with the article noting that "New parents could save £500 in the first year of a baby's life on baby formula by shopping around, the CMA added." As a consequence, the competition authorities will be investigating this sector of the market more closely.

This BBC news article covers the story - please read: Shoppers hit by escalating prices of branded goods

More here from the CMA: Please read: CMA sets out Autumn update in review of competition in groceries sector