• Value proposition: A marketing message should clearly communicate the unique value that the product or service provides to customers.
• Target audience: The message should be tailored to the specific needs, interests, and values of the target audience.
• Consistent: The marketing message should be consistent across all marketing channels, including advertising, social media, and website content.
• Emotional appeal: A marketing message should not only communicate the practical benefits of the product or service but also appeal to customers' emotions and values.
• Differentiation: The message should differentiate the product or service from competitors and highlight what makes it unique and valuable.
• Simple and concise: The message should be simple, concise, and easy to understand, avoiding industry jargon and complex language.

Overall, a marketing message is a key component of a business's marketing strategy that helps to build brand awareness, attract customers, and drive sales.