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Sure Thing (Confidence Intervals) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Level:
A-Level
Board:
AQA

Last updated 25 Jul 2026

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This visual market-research simulation helps students understand why a market research survey result is a range of outcomes rather than a promise.

Simulation link

Play the Sure Thing Simulation here

ABOUT THIS SIMULATION

In Sure Thing, students join Pell & Partners and work with lead researcher Sam Pell on one of three client decisions: Frankie’s Ice Cream Co., Theo’s Offgrid streetwear label or Nadia’s Pulse Fitness. They vary sample size and confidence level, compare the confidence interval with the minimum result the client needs, then recommend whether to commit, walk away or gather more market research evidence.

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