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Start, Key & Clutch (Resource Utilisation) | Activity | AQA A-Level Business (2026) Unit 3.2.2

Level:
A-Level
Board:
AQA

Last updated 22 Jun 2026

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Start Key and Clutch explores the concept of resource utilisation in a driving school, focusing on staff time, vehicles, technology, cancellations, travel and ways to improve operational efficiency.

In this activity, students examine how effectively Start Key and Clutch uses its employees, cars and online booking system. They define resource utilisation, identify key resources and explain why some are underused. Activities explore how cancellations, travel time and staff reluctance to adopt technology reduce efficiency and revenue. Students then assess which resource is most important and recommend improvements, including cancellation fees, better use of booking technology, area-based learner allocation and more effective use of customer data.

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