Live revision! Join us for our free exam revision livestreams Watch now

Topic Videos

Pricing Strategies: Competitor Pricing

A-Level, IB

Last updated 4 Sept 2022

Competitor pricing is where a business bases its selling prices on the prices of its direct competitors rather than, for example, its own costs. For example it might try to "price match", or aim to offer lower prices than a competitor.

Competitor Pricing | Pricing Strategies | Marketing

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.