Business

Study Notes

Motivation - Herzberg (Two Factor Theory)

Level:
GCSE, AS
Board:
AQA, Edexcel, OCR, IB

Herzberg had close links with Maslow and believed in a two-factor theory of motivation. He argued that there were certain factors that a business could introduce that would directly motivate employees to work harder (motivators). However there were also factors that would de-motivate an employee if not present but would not in themselves actually motivate employees to work harder (hygiene factors)

Motivation - Herzberg (Two Factor Theory)

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