Business

Study Notes

Stakeholder Mapping

Level:
GCSE, AS, A Level
Board:
AQA, Edexcel, OCR, IB

How should a business respond to variations in stakeholder power and influence? 

Stakeholders and Stakeholder Mapping

To manage its stakeholders well, a business effectively to make choices.  It is very difficult to meet the needs of every stakeholder group and most decisions will end up being “win-lose”: i.e. supporting one stakeholder means another misses out. 

How should a business respond to variations in stakeholder power and influence?  The matrix (stakeholder map) below provides some guidance on the approach often taken:

Stakeholder Mapping

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