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In the News

Will Roy's Rolls come a cropper?

Geoff Riley

30th January 2018

Knead a perfect soap case study for the business classroom? Today's breaking news fits the bill! Analyse two ways in which Roy's Rolls could respond to the increase in competition. 

Coronation Street's set is being extended to include a Co-Op and a Costa in a product placement deal. Roy managed to overcome the commercial challenges of Bettabuys & Rita’s Shack but will the national giants claim another victim? And how long before the Rovers becomes a Spoons?

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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