In the News

Will Roy's Rolls come a cropper?

Geoff Riley

30th January 2018

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Knead a perfect soap case study for the business classroom? Today's breaking news fits the bill! Analyse two ways in which Roy's Rolls could respond to the increase in competition.

Coronation Street's set is being extended to include a Co-Op and a Costa in a product placement deal. Roy managed to overcome the commercial challenges of Bettabuys & Rita’s Shack but will the national giants claim another victim? And how long before the Rovers becomes a Spoons?

Coronation Street signs product placement deals with Co-op and Costahttps://t.co/BKDCmsqBMT
— Ben instore design (@CoopBenBelk) January 30, 2018

Coronation Street is extending and getting a Costa Coffee and Co-op #Corrie https://t.co/dYhDw8DXK1
— Manchester News MEN (@MENnewsdesk) January 30, 2018

Coronation Street fans are fearing for the future of Roy's Rolls – but here's why he shouldn't worry https://t.co/XNR4BOYUyu
— Digital Spy Soaps (@soapscoop) January 30, 2018

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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Will Roy's Rolls come a cropper?

Geoff Riley

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