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Teaching Business

Enrichment

The Tasty Tale of Ben & Jerry’s

Graham Watson

19th February 2021

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I love Ben & Jerry's - a brilliant company for Business students to look at - a neighbourhood brand that has grown into a global mega-brand - but one that has remained true to its core values, and has taken a pro-active position as regards corporate social responsibility. This interview with Jerry Greenfield is fascinating.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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