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The Tasty Tale of Ben & Jerry’s

Graham Watson

19th February 2021

I love Ben & Jerry's - a brilliant company for Business students to look at - a neighbourhood brand that has grown into a global mega-brand - but one that has remained true to its core values, and has taken a pro-active position as regards corporate social responsibility. This interview with Jerry Greenfield is fascinating.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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