Teaching activity
The Sound of Luxury - $50k Headphones
Jim Riley
12th November 2015
I bought what I considered to be quite an expensive set of headphones the other day - Bose wireless was my choice.
At the time I thought I was splashing out a little more than Mrs Riley might accept (I always tell her about new gadgets after I've bought them).
However, it turns out I just saved her approximately $49.4k but choosing not to buy this new luxury headphone set!
- Business
- Blog
- Teaching activity
- Premium product
- Premium pricing
- Demand
- Price elasticity of demand
- Income elasticity of demand
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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