The Problems at McDonald's - From the Inside
This has to be one of the best business articles I've ever come across for A Level students. In a detailed investigation of the problems faced by McDonald's in the US, Bloomberg Business talks to a former McDonald's franchisee who by his own admission has "ketchup in his blood". What follows is a damning indictment of McDonald's business strategy in recent years and the effect it has had on the day-to-day operations of its franchisees. Absolute business gold dust.