In the News
The Highs and Lows of British Airways

11th August 2017
British Airways has been having a turbulent time with cabin crew strikes over low pay, IT meltdowns and much else beside. There is a big risk that BA is alienating support among their frequent fliers.
“British Airways profits have soared to record levels” - @helentbbc reports #newsnight pic.twitter.com/7R4T7MCO0n
— BBC Newsnight (@BBCNewsnight) August 10, 2017
BBC's Newsnight reports on the competitive challenges facing British Airways. Their profits have increased and IAG shares have soared. But is a focus on the bottom line in an industry where profitability has been hard to achieve risking the goodwill of customers? There is a terrific line in this video - "expectations of British Airways are anchored in history." Meeting those expectations whilst at the same time continuing the drive for ever-improving cost efficiency is one of the toughest tasks in business.

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