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Surprise move from ​Nike as they restrict sales of HyperAdapt to its app users - but why do it?

Sophia Knight-Geddes

21st March 2016

In 2013 Nike started delving into the realms of wearable technology, recently unveiling its much anticipated footwear with self-tightening laces - welcome the Nike HyperAdapt 1.0! But Nike will restrict sales to users of its app. Now….Why would Nike be so bold as to restrict sales?

Sophia Knight-Geddes

Sophia Knight-Geddes has been teaching for 10 years and is Coordinator of Business, Enterprise and Vocational Studies at Park View School, County Durham.

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