In the News
Surprise move from Nike as they restrict sales of HyperAdapt to its app users - but why do it?
Sophia Knight-Geddes
21st March 2016
In 2013 Nike started delving into the realms of wearable technology, recently unveiling its much anticipated footwear with self-tightening laces - welcome the Nike HyperAdapt 1.0! But Nike will restrict sales to users of its app. Now….Why would Nike be so bold as to restrict sales?
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