In the News
Product Life Cycle - iPod Declines from Table to Shelf
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
20th August 2015
Is there a better example of sales data that illustrates the classic product life cycle than Apple's iPod?
The chart further below suggests the iPod is a terrific example to use with students to illustrate the different stages of the PLC.
And now news breaks that the iPod has been relegated from the prominent table space in Apple's stores to a place on the wall shelves alongside those adapters, cables and earphones.
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Apple Launches the Accessory Steve Jobs Didn't Really Want You to Have
10th September 2015
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Alphabet Overtakes Apple
3rd February 2016
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Product Life Cycle Extension - Monopoly Goes Digital
16th February 2016
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11th December 2017