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In the News

Product Life Cycle - iPod Declines from Table to Shelf

Jim Riley

20th August 2015

Is there a better example of sales data that illustrates the classic product life cycle than Apple's iPod?

The chart further below suggests the iPod is a terrific example to use with students to illustrate the different stages of the PLC.

And now news breaks that the iPod has been relegated from the prominent table space in Apple's stores to a place on the wall shelves alongside those adapters, cables and earphones.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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