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Master Pan sales cook on gas after Tom Daley's Instagram post

Ian Pryer

7th January 2016

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Here is a very accessible example of the power that can be harnessed through social media, deliberately or purely by chance, so that interest in a product takes off and sales rise. A new area for many Business A Levels, especially Edexcel, it provides a neat introductory example of the power of social media.

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Ian Pryer

Head of Economics and Business, Hills Road Sixth Form College, Cambridge since September 2014. Previously at Freman College, Buntingford for four years firstly as an NQT/class teacher and then has Head of Department. Formerly worked in retail financial services for nearly a decade. Husband, father and lover of Watford FC, darts and cooking.

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