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Master Pan sales cook on gas after Tom Daley's Instagram post

Ian Pryer

7th January 2016

Here is a very accessible example of the power that can be harnessed through social media, deliberately or purely by chance, so that interest in a product takes off and sales rise. A new area for many Business A Levels, especially Edexcel, it provides a neat introductory example of the power of social media.

Ian Pryer

Head of Economics and Business, Hills Road Sixth Form College, Cambridge since September 2014. Previously at Freman College, Buntingford for four years firstly as an NQT/class teacher and then has Head of Department. Formerly worked in retail financial services for nearly a decade. Husband, father and lover of Watford FC, darts and cooking.

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