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Is Uber's Surge Pricing a Fair Way to Balance Demand and Supply?

Jim Riley

11th July 2015

The recent strike on the London Underground perhaps inevitably caused a spike in market demand for taxis. The tubes were closed, the busses full (including the Thames river boats too). Hundreds of thousands of commuters and tourists still needed to make their way around London. So if you don't want to walk what can you do but grab a cab?

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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