Pricing strategy

Topics

Pricing strategy

The approach a business takes when setting the price of its goods or services.

Slice of the Action (Pricing and Costs) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Simulation
The Trading Game (Pricing & Profit) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Simulation
Pricing Methods (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints
Will M&S Follow BHS?

7th July 2016
Are you loyal to your loyalty cards?

8th December 2016
Tesco ends gender price differences for women's razors

2nd January 2017
Rail fare hike reveals burden shifting to passengers

2nd January 2017
Tesco special offers past their Sell-by Date

13th February 2017
Teaching Business with the Chuckle Brothers

16th October 2017
What is full cost-plus pricing?

Study Notes
The Strategic Audit

Study Notes
Marketing Mix: Price (Revision Presentation)

Teaching PowerPoints
Pricing - factors to consider when setting price

Study Notes
Pricing and Business Objectives

Study Notes
Price Skimming

Study Notes
Penetration Pricing

Study Notes
Pricing Strategies and Tactics - Introduction

Study Notes
Pricing Strategies (GCSE)

Study Notes
Marketing: Introduction to Pricing (GCSE)

Study Notes
Marketing: Factors to Consider When Setting Prices (GCSE)

Study Notes
Pricing Products: the iPhoneX "Higher or Lower" Activity

Quizzes & Activities
Pricing Decisions

Quizzes & Activities
Porter visits Liverpool FC at Anfield

11th February 2016
Pricing Strategy - the Gender Rip-off

16th January 2016
Capacity Management and Demand-Based Pricing - All Change at Disney

6th October 2015
Ethics and Consumer Pricing - Households Overcharged for Energy

12th July 2015
Is Uber's Surge Pricing a Fair Way to Balance Demand and Supply?

11th July 2015
Starbucks Pricing Strategy Under Attack in China

2nd November 2013

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Free Business resources

Topics

Pricing strategy

Slice of the Action (Pricing and Costs) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

The Trading Game (Pricing & Profit) | Simulation | AQA A-Level Business (2026) | Unit 3.1.3

Pricing Methods (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Will M&S Follow BHS?

Are you loyal to your loyalty cards?

Tesco ends gender price differences for women's razors

Rail fare hike reveals burden shifting to passengers

Tesco special offers past their Sell-by Date

Teaching Business with the Chuckle Brothers

What is full cost-plus pricing?

The Strategic Audit

Marketing Mix: Price (Revision Presentation)

Pricing - factors to consider when setting price

Pricing and Business Objectives

Price Skimming

Penetration Pricing

Pricing Strategies and Tactics - Introduction

Pricing Strategies (GCSE)

Marketing: Introduction to Pricing (GCSE)

Marketing: Factors to Consider When Setting Prices (GCSE)

Pricing Products: the iPhoneX "Higher or Lower" Activity

Pricing Decisions

Porter visits Liverpool FC at Anfield

Pricing Strategy - the Gender Rip-off

Capacity Management and Demand-Based Pricing - All Change at Disney

Ethics and Consumer Pricing - Households Overcharged for Energy

Is Uber's Surge Pricing a Fair Way to Balance Demand and Supply?

Starbucks Pricing Strategy Under Attack in China

Explore

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Pricing strategy