Teaching activity
Investing in a Takeover - Automation the Key To Improved Competitiveness at Cadbury's
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
16th October 2017
This new video from the FT is business gold!
Mondelez International (then Kraft Foods) spent over £11bn to takeover Cadbury’s. Whilst there were widespread fears at the time amongst many stakeholders, it appears that the takeover has been a success, both for the business and remaining workforce.
The FT visit a new production line at Cadbury's which has a capacity to produce 1 million bars per day. It's a good example of significant investment in automation at Cadbury's and although this has meant fewer jobs it has also led to higher productivity as a result of £75m in capital expenditure.
The aim of the investment was simple - higher productivity to enable higher competitiveness.
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