Investing in a Takeover - Automation the Key To Improved Competitiveness at Cadbury's

This new video from the FT is business gold!

Mondelez International (then Kraft Foods) spent over £11bn to takeover Cadbury’s. Whilst there were widespread fears at the time amongst many stakeholders, it appears that the takeover has been a success, both for the business and remaining workforce.

The FT visit a new production line at Cadbury's which has a capacity to produce 1 million bars per day. It's a good example of significant investment in automation at Cadbury's and although this has meant fewer jobs it has also led to higher productivity as a result of £75m in capital expenditure. 

The aim of the investment was simple - higher productivity to enable higher competitiveness.