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Competitive Advantage in E-commerce: Amazon's Automated Advantage

Jim Riley

6th December 2015

It is often claimed that Amazon's main competitive advantage is its ability to exploit the "long-tail" - a product range of many millions of items a physical retailer could never hope to match. However, as this superb FT video demonstrates, there is another factor that give Amazon advantage - automated logistics.

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.