Teaching activity
Competitive Advantage in E-commerce: Amazon's Automated Advantage
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
6th December 2015
It is often claimed that Amazon's main competitive advantage is its ability to exploit the "long-tail" - a product range of many millions of items a physical retailer could never hope to match. However, as this superb FT video demonstrates, there is another factor that give Amazon advantage - automated logistics.
You might also like
Economies of Scale & Resource Mix (Revision Presentation)
Teaching PowerPoints
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Online Consumer Spending Around the World
29th September 2015
![](https://tutor2u-net.imgix.net/user-photos/graham.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
River Island launches Click and (don't) Collect!
29th November 2015
![](https://tutor2u-net.imgix.net/user-photos/graham.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Sports Direct benefits from Online Investment
15th December 2015
Microsoft Hit Hard by Decline in PC Sales
25th April 2016
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Tesco Direct to close!
22nd May 2018