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Can McDonalds Succeed with Premium Burgers?

Jim Riley

4th November 2015

Will you be lovin' it? 100% The ingredients look tempting: British and Irish beef, Beechwood smoked bacon, cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion, all in a Brioche style bun. The price? £4.69 and you'll have to wait a little longer than a Big Mac because the burger is thicker and takes longer to cook.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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